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Brain Food Blog
Recent Entries
 
Sep. 22: Where are the Deals? Private Equity and Venture Capital Funds' Best Practices in Deal Origination
Lead Generation 2.0: How Entrepreneurs are Fueling the Next Wave of Innovation in Internet Marketing
Underleveraged talent pool: the unemployed and underemployed
Leveraging the talents of the autistic/creating a new business
Raising Fund X: Trends in Private Equity Fundraising and Fund Evaluation
Visit to SF Bay Area May 5-8: Wharton & Columbia Business School Alumni Clubs
Integrity Research Names Evalueserve Circle of Experts 2008 Top Pick as Asia/ Emerging Market Specialist Expert Network
On Sourcing Deals for Private Equity Funds
 
 Wednesday, November 30, 2005
Review: The Complete Idiot's Guide to Growing Your Business With Google

Disclosure: Our new book is about networks, and the process of marketing a book has certainly emphasized for us how important networks are. Honestly, we have to admit that most of the reviewers of The Virtual Handshake book were people with whom either my coauthor Scott Allen or I had some sort of relationship. There's such a deluge of new books every day that you have to have some connections to get covered by influencers. If you dont have the right media connections, then you artificially create them by hiring a public relations specialist.

Because relationships are made up of give-and-take, we have to admit that some of the people who have written reviews wouldn't mind a positive review of their next book, some Google juice from a linkback, our acting as a source for a future news story, positive coverage, or some other form of compensation. There's nothing wrong or improper about that; it's just fundamental to human relationships...but of course, should be disclosed.

There are a few reviewers (e.g., Harvard Business School Working Knowledge; Kirkus) who reviewed the book simply because they think it's worth reviewing. We haven't done anything for them; we have no connections to the reviewers; and we're not too likely to do any significant favors to HBS and Kirkus in the near future. (Although perhaps I should give a charitable donation to HBS...)

Learning about how books get reviewed has certainly raised my skepticism about all the reviews that I see! This also explains why you see very few negative book reviews any place outside of certain major media (e.g., the Wall Street Journal).

With all of that as introduction, Dave Taylor recently wrote a positive review of The Virtual Handshake, which we greatly appreciate. He also sent me a copy of his new book, The Complete Idiot's Guide to Growing Your Business With Google .

Quite a few people have sent me books lately to read, but Dave's is one of the few which I actually am writing about. So that should tell you that I actually believe in what I'm writing! However, Dave has very high search engine placement, so that also could bias my writing, insofar as I may be hoping for a linkback or other subsequent traffic enhancers from him. Although I strive to be neutral in my evaluation, I'm just as vulnerable as anyone else to the fact that Dave has done me the favor of some links to our site and a positive review.

Enough disclosures. I read Dave's book and do strongly recommend it. In fact, I liked it so much that I promptly gave my copy away to some of my friends at ArchitecturalDesigns.com, and I plan also get a copy to my mother, who runs Dancetime Publications.

First, I should mention the title is a misnomer. It's really The Complete Idiot's Guide to Growing Your Business With Search Engines. Of course, putting Google in the title spikes book sales, so I understand why Dave used that title, but 95% of the book is relevant to all issues around using search engine in your business.

This is an excellent, easy-to-understand overview of the basics of Internet presence, marketing, and advertising. He goes in depth into some issues that we skim only very briefly in our own book, e.g., maximizing search engine visibility and how to use Google adwords most effectively.

The book is well-organized and easy to follow, particularly because of Dave's extensive use of callouts and other devices to make the content as bite size as possible. My strongest criticism is that the book is based primarily on Dave's (extremely extensive) experience. I would have liked to have seen more analysis of other peoples' revenues earned from following his counsel. Also, I think that the book is somewhat short on financial analysis: what is the ROI from following all of his advice?

With all that said: if you work with any sort of business that needs to be visible to the search engines, and are interested in monetizing your traffic, The Complete Idiot's Guide to Growing Your Business With Google is a very useful book.

Author: David Teten
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 Monday, November 28, 2005
Book Summary: The Six Sigma Way

(book summary written by Scott Lichtman): I recently borrowed a copy of The Six Sigma Way, a book by Pande, Neuman and Cavanagh (consultants to GE, Allied Signal and other corporations). While the book and concept have been around several years, the steps it recommends for services firms are fresh and valuable today.

Six Sigma refers to a statistical principle of reducing defects in any process (invoice entry, web page development, iPod manufacturing) to less then 3.4 per million.

More generally, it's a method for prioritizing the greatest value-generating processes in a business and reducing 'defects' by orders of magnitude - time and again.

 Defects can refer to data errors, physical flaws, or anything that a customer considers less than perfectly executed.

Usually, businesspeople associate Six Sigma with the manufacturing line, but it's equally valuable for services firms.

In fact, it's extremely valuable for knowledge-based firms because have spent relatively little time analyzing and perfecting their processes.

Some would claim this is because of intangibles in the creative process, but I suggest there's also a reluctance by higher-paid knowledge workers being to be subjected to "quality control." Let's look at a few service activities where process measurement applies.

 1) Accurately qualifying prospects. E.g., at what percentage of first sales meetings will the prospect say "yes, this is a service that's relevant to me"? Do you know what's an optimal return-on-meetings (or RFIs, for that matter) for your business model?

2) Up-to-date information on a web page. How many of your web pages at any given time have out-of-date information or broken links?

3) Clarity of marketing materials. How many of your marketing materials would prospects say they "understand fully".

4) Timeliness of investment research.

Did a research piece your team produced get to the relevant investors within a day? An hour? How long a delay is acceptable to your customers?

5) Finishing projects according to original schedule and budget.

The Six Sigma "cure" isn't rocket science but almost all firms that have used it succesfully emphasize the following steps in the following order:

 1) Identify your core customer-facing and profit-generating processes within and across functions. Also identify your key profit-generating customers.

 2) Have customer define the performance levels for acceptable and exceptional delivery.

 3) Measure current performance.

 4) Prioritize, analyze then implement improvemnets.

 5) Integrate Six Sigma into daily activities through ongoing metrics, "Voice of the Customer" input mechanisms, etc. Firms tends to fail at this process when they skip a step, such as systematically interviewing customers or "back of the envelope" guessing current performance.

 Firms also tend to underestimate the benefits of long-term adherence to the program and top management support; these foundations lead to both incremental improvements and breakthrough changes in how one does business, resulting in profit improvements of 10% to 30% or more over several years.

Quality control has taken hold in mass-produced services, such as call center response times.

 Now it's time to look at your knowledge-work business and find the benefits of systematic process improvement.

Author: David Teten
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 Sunday, November 27, 2005
Social Implications of Social Software

Social Implications of Social Software

This month, I'd like to step back and look at the broader cultural implications of social software. Also, the points below are a draft of the speech I'll be delivering Friday at the Virtual Handshake conference.

(We hope to see you there!)

We define social software in The Virtual Handshake as 'Web sites and software tools which allow you to discover, extend, manage, enable communication in, and/or leverage your social network.' We include blogs, social network sites, virtual communities, relationship capital management software, contact management software, instant messaging, and other online business networks. More succinctly, Clay Shirky defines social software as 'stuff worth spamming.' The reason it's worth spamming is that social software is where people live.

Social software is a subset of the broader set of technologies often called "Web 2.0". Traditionally, the Web (1.0) was simple HTML pages. Web 2.0 is a read AND a write medium. Because Internet literacy is now so widespread; because so many people have become comfortable with virtual interactions; and because of the penetration of broadband, the Web has become a social medium. Web 2.0 applications take advantage of that evolution. Quoting danah boyd, "The advances of social software are neither cleanly social nor technological, but a product of both."

We see 10 major cultural implications of the growth in popularity of social software, or more loosely, the fact that more and more of your social interactions are moving online.

I. Implications for Individuals

+ Basic computer skills really matter..and fortunately the next generation is much more technologically skilled than the current generation. It is harder and harder for blue-collar professionals, let alone white-collar professionals, to do their job without basic computer literacy. Think how often people of all socioeconomic backgrounds email one another, participate in web-based training, or apply for a job via an internet portal. Just to get a job in the first place, you need to know how to type and how to learn new software programs reasonably rapidly. The good news: given that 33 percent of online teens share content (artwork, photos, stories and videos) on the Internet, the next generation will have an even higher comfort level with this technology than the current generation working in corporate America. Scott Lichtman pointed out that at least daily access to a networked device – a computer or cell phone with email – is important for full functioning in the modern workplace. The interactive nature of social software means that fast responsiveness is important.

+ Communication skills really matter…but they're not improving as fast as we would like. Half of all companies take writing into account when making promotion decisions. A poorly-thought-through email (or blog post) can get you fired. And yet, one third of employees in the nation's blue-chip companies write poorly, and businesses are spending as much as $3.1 billion annually on remedial training. Approximately 1/5 of Americans are functionally illiterate. The job options for people who cannot communicate in writing shrink every day. If our education system does not address this problem, the disenfranchised will become even more disenfranchised. These days, less-than-perfect grammar has (unfortunately) become more acceptable in writing an email, blog or IM. What has become more important is getting an idea across succinctly and compellingly. This requires better training in critical thinking and understanding other people’s viewpoints.

+ Your professional competence will be more and more visible. As a result, the successful will get more successful, and the unsuccessful will have fewer second chances. Potential clients and recruiters are finding it easier to evaluate your visibility and knowledge in your industry, by reviewing your blog or using a biography analysis tool like ZoomInfo. 10% of all online searches are for proper names. David Teten's securities research firm, Nitron Advisors, benefit from this trend by developing processes to access quickly the virtual profiles of thousands of independent industry experts.

+ Your personal life will also be more and more visible. Potential employers and business partners will correlate your name with photos, perhaps even using technologies like Riya to identify you in photos that someone else took. This is excellent motivation to be careful as to what activities you engage in. If you want to be a club leader of the local branch of the Flat Earth Society, go ahead, but be aware that you may not be hired for a job some day because someone thinks you're foolish for participating in the Society.

+ People will become more effective and more thoughtful in building their personal networks. Job applicants are already showing off the number of people they're linked to on LinkedIn, and whom they're linked to. ("Hire me and I'll get you in the door at ______.") Who do you link to on your blog? Which people does Visible Path show that you have emailed? The answers impact your professional success. There exists an ongoing, cursory debate about the productivity of online social networks: is it easy to reach new business prospects and partners through multiple degrees of relationship-connections? What does seem to happen is that those people who practice building and strengthening relationships gain momentum and increasing benefits over time. That is, social networking technology is serving as just a tool towards the more sophisticated art of building personal relationships.

II. Implications for Businesses

+ Businesses can't control the dialogue, but business will attempt to "own the frame", to quote Lee Bryant. Although businesses cannot control what consumers say about their products, at the very least they can make the conversation more visible. For example, you can seed Technorati and del.icio.us tags with some tags for your products, and hope that other people will tag their output similarly. You can review the entries for your products and services on Wikipedia for accuracy. And you can blog to make sure that your point of view is represented in the blogosphere.

+ The Pro-Am Revolution: more amateurs are pursuing their part-time activities to a very high, even professional standard. One of the multiple factors driving this widely-discussed trend is the ease of connecting with and learning from other serious amateurs online, creating a community of serious amateurs. Companies will learn to leverage their employees' part-time activities. For example, if your employee is active in the local school board, perhaps she can have more influence to get the zoning changed for your new factory. Also, companies such as Nitron Advisors leverage businesspeoples' interest in moonlighting.

+ The prosumer is always right. Inferior products are much more visible, and consumers are proactive about publicizing that fact, now that personal publishing has become so easy. For example, some bloggers recently publicized how Kryptonite locks could be opened with a bic pen, and lockpicker Barry Wels showed how you can open a Kensington laptop lock with a toilet paper tube. Kryptonite lost an enormous amount of money because they made the mistake of shipping an inferior product.

+ Companies will ship more often and fix more often. Have you ever wondered why the great majority of Google's services are still in "beta"? One of the major reasons is that Google has found that they benefit by gathering reams of free online user feedback and incorporating it into their services before they go live with a finished product. They use the online network of the entire Google user community as their extended Quality Assurance team. Customers have been able to provide direct feedback to a vendor for years. Now, what is changing is that customers will form opinions and share them with other customers whether a company wants that or not. A business therefore needs to create a culture, and set expectations with customers, that it will deliver something compelling and improve it based on customer input of all kinds.

+ More and more value will rest in the long tail, defined loosely by Jason Foster as "the realization that the sum of many small markets is worth as much, if not more, than a few large markets." Businesses will figure out ways to make money by providing access to content in the long tail (e.g., Amazon), or by helping people to generate content in the long tail (e.g., Blogger). Chris Anderson has a book coming out about this topic in 2006. These businesses will provide the foundation for customized content and allow the many niche participants to do the actual content creation and word-of-mouth promotion. More and more people are producing content for the long tail and finding relevant content in the long tail by using social software.

These trends open the door for a wide range of new business opportunities. The emergence of the mobile telephone as a standard communication tool has significantly impacted our society (e.g., greater independence for teenagers) and that in turn has opened the door for a wide range of new businesses (e.g., the multi-billion dollar ringtone market). We look forward to seeing what social software does to us all!

Author: David Teten
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Body Hacks
Men's Health features a list of 14 body-hacks: ways to manipulate your body into doing things you didn't think it could do.
12. Make your heart stand still! Trying to quell first-date jitters? Blow on your thumb. The vagus nerve, which governs heart rate, can be controlled through breathing, says Ben Abo, an emergency medical- services specialist at the University of Pittsburgh. It'll get your heart rate back to normal.
Link via Digg via BoingBoing
Author: David Teten
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 Monday, November 21, 2005
Mastermind Group Operating Manual

This is the draft operating Manual for "Junto 2.0", a MasterMind group based in the New York tri-state area.

To learn what a Mastermind group is and how it works, continue reading… Junto 2.0 DRAFT MasterMind Group Operating Manual by David Teten and Kaushal B. Majmudar Outline of Manual

 I. Introduction

 II. Objectives

 III. Benefits

 IV. How Does It Work?

 V. Requirements for Entry

 VI. Process for Joining

 VII. Meeting Rules

 VIII. Suggested Meeting Structure (Subject to Modification)

 IX. Sample Meeting Topics

 X. How to Exit

 XI. Appendix 1: Ben Franklin's Junto Society

 XII. Appendix 2: Thoughts on cooperation from George Lucas

 XIII. About the Authors I. Introduction This is the draft operating Manual for "Junto 2.0", a MasterMind group based in the New York tri-state area.

David Teten and Kaushal B. Majmudar have been working together to create this new group.

Jo Condrill's definition of a Mastermind group: "A master-mind group consists of [a small team of] people who work together in absolute harmony to achieve diverse goals.

 While these people work in harmony, they may be very different from each other.

 The common element is that each draws something from the others, and each contributes freely to the group.

 It is the focusing of each mind on a common issue that triggers thoughts not readily available to one mind.

 Those in the group draw upon their unique experiences and specialized knowledge to help each other.

 When many minds concentrate on a single point, the activity generates a power over and above the sum total of each of the individual minds.

It is as though an invisible force joins the group and provides additional insight.

Personally, I have used the master-mind concept with amazing results -- first to advance my career and later to lead a group of volunteers to achieve remarkable results, ranking number one in a worldwide organization, Toastmasters International.

" (source) Napoleon Hill, author of Think and Grow Rich, is widely credited with popularizing the concept.

For more background, see also this summary from the "NYC Junto": http://www.nycjunto.com/whatisjunto.htm .

Our motivations in creating this group: primarily, to accelerate our success and personal efficacy in achieving our goals.

Anthony Robbins once remarked that only about 5% of his audiences actually acts to implement and benefit from any of his teachings on how to achieve personal and professional success.

 Many books on success emphasize the value of creating a mastermind group (perhaps using some variant of the term). We decided to actually implement the idea that so many experts recommend.

 We were also motivated by some bloggers who also are active in Mastermind groups, including the prolific Steve Rubel.

We are posting this manual on the Web in an attempt to gather constructive feedback and share the results of our brainstorming and collaboration with other likeminded individuals elsewhere in the world.

Everything herein is a work in process, and is thereby subject to discussion and modification as we receive feedback and as other members of the group provide input or suggestions.

 II. Objectives

 A. "Create access to advice, counsel, and personal cooperation of a group of people who are willing to lend each other wholehearted aid in a spirit of perfect harmony" (source: Think and Grow Rich, by Napoleon Hill)

B. Share best practices and resources

C. Work on self-awareness and self-improvement

D. Create synergies and new possibilities: “No two minds ever come together without, thereby, creating a third invisible intangible force which may be likened to a third mind" (source)

III. Benefits

 A. Accelerate your personal and professional progress

 B. An instant and valuable support community of peers and friends

 C. Give back to your peers and to society

IV. How Does It Work?

 A. Monthly meeting to be held for 2 to 2.5 hours, typically over lunch or dinner

 B. Absolute maximum of 10 members

 C. Rotate facilitation -- each month has a new leader/note-taker for accountability

 D. Occasional special training and learning sessions (possibly with invited speakers)

 E. Group will meet in a mutually convenient place (can alternate geographically if to makes sense to do so)

 F. Diversity of group is important. Strongly prefer representatives from diversity of occupations: entrepreneur, investment banker/asset manager, policy, legal, media, operating executive at large company, physician, politician, academic. We also strongly prefer diversity across race, religion, etc.

 G. Use confidential Yahoo! Group for online communication

 H. Democratic Process: everything about the group is subject to scrutiny, discussion and modification by vote of majority of members in the group.

V. Requirements for Entry

 A. Nominated by existing member.

 B. Within driving or commuting distance of group meeting locations (in our case in the New York Tri-state area).

 C. Has a compatible current level of career and professional achievements and aspirations.

 Some evidence of being a significant  achiever in chosen field. Potential to be at the top of their chosen profession or business.

 D. Thoughtful and analytical.

 E. Has the desire and inspiration to make this year, decade, and life extraordinary. Has an "internal locus of control": knows  he/she  is ultimately responsible for his/her own success. Ready to let their desire to be passionate about their life and work overcome their fear of change.

 F. Is an active listener. Responds well to, and acts on, feedback. Open-minded.

 G. Wants to win based on values; has a greater purpose.

 Cares about and wants to give back to their community and society

 H. Realizes that cooperation is far more powerful than competition, i.e., people who are committed to helping others succeed.

 Has an abundance mentality.

Understands and cares about what drives his/her partners' businesses.

 I. Ideally, not working in the same industry as any current member, and with a significantly different personal background than every other current member.

J. Enthusiastic about participating with intent to actively participate in the group and attend meetings in person (commits to provide advanced notice to other members in case absence is unavoidable in a given instance)

VI. Process for Joining

A. Nominated by existing member of the group

B. Submit resume and statement of personal goals (1, 5, and 20 years)

C. Interview and approval by all existing group members

VII. Meeting Rules

A. Better to give than to receive (but the law of reciprocity works – give that which you would like to get)

B. Try to emphasize solutions, encouragement and pointing out possibilities vs. focusing on problems, criticism, and pointing out hurdles

C. Share time, ideas, and best practices, but don’t dominate

D. Listen actively and intently with a desire to understand. “Seek first to understand, then to be understood."

(Source: Steven  Covey)

E. Maintain confidentiality.

 No one outside the group (not even life partners/spouses) should have access to any information about what is discussed by other members of the group, particularly the personal information of individual members.

 It is OK to share best practices and ideas that you have learned with others.

F. No putting down, arguing with, or directly contradicting other speakers. All discussions should be conducted "without fondness for dispute or desire of victory."

 "All expressions of positiveness of opinion or direct contradiction are prohibited."(Source: Ben Franklin).

G. Mutual respect and supportive environment to be maintained at all times

VIII. Suggested Meeting Structure (Subject to Modification)

A. Brief (one to three minutes) check-in by each member.

Start with the best/most positive thing to happen since last meeting.

B. Book report by one member - distribute 1-2 page summary of book and lead discussion (15 to 20 minutes)

C. Person I admire report by one member – distribute 1-2 page summary of person’s life and what can be learned from him/her (15 to 20 minutes)

D. Update and ask.

 Each person must state a goal they will have accomplished by the next month's meeting and review how they did on last month’s goal.

Members can also share issues/problems they are currently grappling with and ask for help/suggestions from the group to unlock strategies, resources, etc. that might be helpful in overcoming these obstacles.

 (5 minutes each) E. Free discussion time – discuss one question or topic of the day (e.g. see questions below) (30 to 40 minutes)

F. Distribute notes/highlights from the meeting to those (rare members) not in attendance, but who are committed members of this group

IX. Sample Meeting Topics

A. What is the function by which we should measure our life's actions? Proposed formula: Maximize: (Power * Money * Health * Spiritual Growth * Community Impact * Family Strength * Friend Strength) / Age, subject to constraints of: ethics, law, and resources

B. Accountability Sessions (potentially a recurring topic): Each person to ask and answer the following questions: What are my most cherished goals for this coming decade, year, and month? What concrete steps have I taken to realize these goals? What are the steps that I should take, but have not yet done so to advance in the direction of my goals? Why have I not taken these steps and when do I commit to start? - group participants to ask and HONESTLY answer these questions once in a while in front of the entire group to encourage each of them to realize and take corrective action, but in a more self empowering and positive way than if it were to come in the form of critique from others.

 C. Play the Game, a success technology developed by Sarano Kelley. D. Learning about Thinking Sessions/Thinking Partners (See book: Time to Think by Nancy Klein).

X. How to Exit

A. Member no longer wants to be a part of the group (voluntary exit).

B. Member fails to attend 2 meetings in a row without advance notice AND good cause.

C. Consistent failure to participate in or contribute to the group, as noted by one or more current members.

D. If there is a consensus among more than 66% of the members that you should not remain in the group for any reason.

XI. Appendix 1: Ben Franklin's Junto Society Source: Ben Franklin's biography, by Walter Isaacson “Ben Franklin was the consummate networker.

He liked to mix his civic life with his social one, and he merrily leveraged both to further his business life.

This approach was displayed when he formed a club of young workingmen in the fall of 1727, shortly after his return to Philadelphia that was commonly called the Leather Apron Club and officially dubbed The Junto.

Franklin’s small club was composed of enterprising tradesmen and artisans, rather than the social elite who had their own fancier gentlemen’s clubs.

 At first the members went to a local tavern for their Friday evening meetings, but soon they were able to rent a house of their own.

There they discussed issues of the day, debated philosophical topics, devised schemes for self-improvement, and formed a network for the furtherance of their own careers.

Franklin’s Junto initially had 12 young members.

Besides being amiable club mates, the Junto members often proved helpful to one another personally and professionally.

The tone Franklin set for Junto meetings was earnest.

 Initiates were required to stand, lay their hand on their breast and answer properly four questions:

1.) Do you have disrespect for any current member?

2.) Do you love mankind in general regardless of religion or profession? (Editor: add race, for the modern context)

3.) Do you feel people should ever be punished because of their opinions?

4.) Do you love and pursue truth for its own sake? The pursuit of topics through soft Socratic inquiry became the preferred style of Junto meetings. Discussions were to be conducted ‘without fondness for dispute or desire of victory.’

All expressions of positiveness of opinion or direct contradiction were prohibited under small pecuniary penalties.

 Though the youngest member, Franklin was by dint of his intellectual charisma and conversational charm not only its founder but  driving force.

The topics discussed ranged from the scientific to the metaphysical.

 E.g. Did importing indentured servants make America more prosperous? What is wisdom? In addition to such topics of debate, In Franklin's original Junto, the members used as a guide a series of 24 questions, such as:

1. Have you met with anything in the author you last read, remarkable or suitable to be communicated to the Junto, particularly in history, morality, poetry, physic, travels, mechanic arts, or other parts of knowledge?

2. What new story have you lately heard agreeable for telling in conversation?

3. Hath any citizen in your knowledge failed in his business lately, and what have you heard of the cause?

4. Have you lately heard of any citizen's thriving well, and by what means?

5. Have you lately heard how any present rich man, here or elsewhere, got his estate?

6. Do you know of any fellow citizen who has lately done a worthy action deserving praise and imitation?

7. What unhappy effects of intemperance have you lately heard; of imprudence, of passion, or of any other folly or vice? What happy effects of temperance, of prudence, of moderation, or of any other virtue?

8. Do you think of anything at present in which the Junto may be serviceable to mankind?

9. Have you any weighty affairs in hand in which you think the advice of the Junto may be of service? In what manner can the Junto, or any of them, assist of in any of your honorable designs?

10. What is the most interesting or unusual thing you have read, seen, or heard about in the last month? What is the most potentially dangerous or harmful? The most beneficial? The most significant for the people here today?

11. What can we learn from world events today? Has there been any notable failure or success, financial, political, or otherwise, from which we can gain insight and understanding?

12. Can a man or woman arrive at perfection in this life? What is the proper balance between idealism and pragmatism in our existence? (Franklin's own question)

13. How can we judge the goodness of art, music, drama or literature?

14. Is science compatible with religion? What is the appropriate role of religion in our lives, if any?

15. What is the most important political issue facing this country in the next five years?

16. Have you lately observed any defect in the laws of your country of which it would be proper to move the legislature for an amendment?

17. Has anybody attacked your reputation lately and what can the Junto do toward securing it?

18. Is there any man whose friendship you want and which the Junto or any of them can procure for you?

19. Whom do you respect most? Why?

20. In what manner can the Junto or any of them assist you in any of your honorable designs?" Franklin was in turn influenced by Daniel Dafoe’s essay “Friendly Societies" and John Locke’s “Rules of a Society which Met Once A Week for the Improvement of Useful Knowledge"

 XII. Appendix 2: Thoughts on cooperation from George Lucas

 Source: interview at Academy of Achievement at www.achievement.org, in response to the following question: "You mentioned the words "communal" and "connecting."

Your generation of the top film makers all seem to be friends.

 How did you band together in a field that is so competitive?" George Lucas: “I think that's the advantage that my generation has. When we were in film school and we were starting in the film business, the door was absolutely locked.

 There was a very, very high wall, and nobody got in. All of us beggars and scroungers down at the front gate decided that if we didn't band together, we wouldn't survive.

 If one could make it, that one would help all the others make it.

 And we would continue to help each other.

 So we banded together.

 That's how the cavemen figured it out.

 Any society starts that way.

 Any society begins by realizing that together, by helping each other, you can survive better than if you fight each other and  compete with each other.

 Farming cultures started this way, and the first hunting cultures started this way.

 Everything started in city-states.

 We have a tendency to lose it when we forget that, as a group, we are stronger than we are as individuals.

 We start to think we want everything for ourselves and we don't want to help anybody else.

 We want to succeed, but we don't want anybody else to succeed, because we want to be the winner.

 Once you get that mentality -- which is unfortunately the way a lot of the society operates -- you lose.

You can't possibly win that way.

 Part of the reason my friends and I became successful is that we were always helping each other.

 If I got a job, I would help somebody else get a job.

 If somebody got more successful than me, it was partly my success.

 My success wasn't based on how I could push down everyone around me.

 My success was based on how much I could push everybody up.

 And eventually their success was the same way.

 And in the process they pushed me up, and I pushed them up, and we kept doing that, and we still do that.

 Even though we all have, in essence, competing companies, if my friends succeed, then everybody succeeds.

 So that's the key to it, to have everybody succeed, not to gloat over somebody else's failure.

 We continue to do that, and we do it with younger filmmakers.

 There's no way of getting through any kind of endeavor without help from friends. And trying to be the number one person,  ultimately, is a losing proposition.

 You need peers, you need people who are at the same level you are.

 You never know in life when you're going to need help, and you never know who you're going to need it from.

 One of the basic motifs in fairy tales is that you find the poor and unfortunate along the side of the road, and when they beg for help, if you give it to them, you end up succeeding.

 If you don't give it to them, you end up being turned into a frog or something.

 It's a concept that's been around for thousands of years.

 It is even more necessary today, when people are more into their own aggrandizement than they are in helping other people.

 I don't think there's anyone who's become successful who doesn't understand how important it is to be part of a larger community, to help other people in larger communities, to give back to the community."

XIII. About the Authors David Teten is CEO of Nitron Advisors, an independent research firm that provides institutional investors with access to frontline industry experts.

 He is coauthor of The Virtual Handshake: Opening Doors and Closing Deals Online, the first mass market book on online networks and social software.

 He runs TheVirtualHandshake.com resource site, co-writes a column for FastCompany.com, and writes a personal blog, Brain Food. David holds a Harvard MBA and a Yale BA. Kaushal Majmudar, JD, CFA – Kaushal is President and Portfolio Manager of The Ridgewood Group, a value oriented money management firm based in Short Hills, NJ, that runs managed accounts and hedge fund investments for individuals and institutions.

Kaushal was previously an investment banker at Merrill Lynch and Lehman Brothers.

He is co-author of “Create the Business Breakthrough You Want: Secrets and Strategies from the World’s Greatest Mentors" and is working on his second book.

Kaushal holds a JD with honors from Harvard Law School and a BS from Columbia University.

Author: David Teten
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 Thursday, November 03, 2005
Update on the Virtual Handshake Book

I'm glad to report that popular reaction to Scott Allen's and my new book, The Virtual Handshake: Opening Doors and Closing Deals Online, has been very positive.

 We have received rave reviews in BusinessWeek, Harvard Business School Working Knowledge, Kirkus Reviews , and many other leading publications.

We have also been excerpted in CNN.com and FastCompany.com . I'm chairing a social software conference December 1-2 in New York: "Beyond Blogs and Social Networks: How Consumer Generated Media and the Virtual Handshake will Make or Break Your Business".

I hope you can join us. Details: http://www.srinstitute.com/CF401 .

FEATURED SPEAKERS INCLUDE: -

Dan Burstein, Founder and Managing Member, Millennium Technology Ventures; co-author, BLOG! How the Newest Media Revolution is Changing Politics, Business and Culture - Steve Rubel, Vice President, Client Services, Cooperkatz - Jonathan Carson, President & CEO, Buzzmetrics; Co-Founder, Word of Mouth Marketing Association (WOMMA) - Laurel Touby, CEO, MediaBistro - Craig Calle, CEO, Common.net - Geoff Hyatt, CEO, Contact Network Corp. - Anne Berkowitch, CEO, SelectMinds - Scott Rafer, CEO, Feedster - Pete Blackshaw, Chief Marketing and Customer Satisfaction Officer, Intelliseek - Alex Williams, Managing Director of Events, Corante - Erin Byrne, Managing Director, Marsteller

Next Wednesday, I’m co-hosting MediaBistro’s first-ever online media party in NYC, and I hope that you'll join us. More info: http://www.mediabistro.com/events/view_event.asp?id=6662 .

MediaBistro is the largest online community for media professionals. If you have any suggestions on how to promote The Virtual Handshake to the broadest possible audience, I would welcome them! We're looking for bloggers to write about the book, media publications to review it, and welcome any other creative ideas you might have for launching the book onto the bestseller lists.

Author: David Teten
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